Companies trust J&L to take their content that is either too dry, too data or jargon heavy or hidden on their corporate website, and get clicks. Our writers are former journalists that understand headlines matter. We work with our clients to write and publish engaging content that works.
How we do it:
- Content planning and calendars to deliver consistent narrative and tone of voice
- Interview the business and/or leaders to craft content that resonates with the target readership
- Converted data-heavy reports into engaging, marketable content including bylines, infographics, blogs and social posts
- Worked with the research team to help the company tell better stories more simply
- Targeted specific and relevant audiences
- Review, test and learn