J&L Communications Content That Gets Clicks
Companies trust J&L to take their content that is either too dry, too data or jargon heavy or hidden on their corporate website and get clicks. Our writers are former journalists that understand headlines matter. We work with clients to write and publish engaging content that gets clicks.
How we did it
- Content planning and calendars to deliver consistent narrative and tone of voice
- Interview the business and/or leaders to craft content that resonates with the target readership
- Review, test and learn
Results
- 5k+ Views
- 100K+ Warm leads
- 15k+ Views
- 1k+ Warm leads
MSCI, global provider of equity, fixed income, hedge fund stock market indexes, and equity portfolio analysis tools produces hundreds of blogs and white papers a year. But no one was reading them. J&L had already created such a successful PR program that MSCI engaged J&L to help deliver additional creative solutions to increase their share of voice.
How we did it
- Converted data-heavy reports into engaging, marketable content including bylines, infographics, blogs and social posts
- Worked with the research team to help the company tell better stories more simply
- Targeted specific and relevant audiences
Results
- 45% Greater company SOV
- 56% CEO SOV