Today over 85% of businesses are active on social media, which means that employee advocacy is key. J&L knows that people buy people so EY engaged us to work with partners and leaders to elevate their presence by becoming EY as brand ambassadors.
J&L helped turn low awareness and reach of new EY partners into an actionable and ongoing social media strategy.
How we did it
- Conducted personalized digital footprint audits
- Led immersive in-person and online trainings and coaching programs to give leaders the tools to understand and engage their channels moving forward
- Worked with partners to identify content that will set them apart as an industry thought leader and drive awareness in their space amongst peers, clients and potential clients